Hey there, coffee connoisseurs and golf aficionados! It's that time of year again when the stunning fairways of Pebble Beach Golf Links and Spyglass Hill Golf Course transform into a star-studded spectacle that's more than just a game...it's a celebration of skill, scenery, and community spirit. The 2026 AT&T Pebble Beach Pro-Am, running from February 9-15, is a prestigious PGA TOUR Signature Event featuring 80 of the world's top professionals in a no-cut format, where the pros are vying for a massive $20 million purse. The pros are paired with "notable" amateurs for the first two rounds, blending elite competition with fun and flair amid the breathtaking Monterey Peninsula views. While the field and the tom foolery has been trimmed back, and we miss Bill Murray kissing Justin Timberlake on the 7th, there’s no shortage of golf power this week. This isn't your average weekend hack; it's one of the most beloved stops on the tour, where dramatic drives soar over ocean cliffs and pinpoint putts decide fates on those iconic greens.
But what truly elevates this event beyond the birdies and bogeys is its incredible charitable footprint. Hosted by the Monterey Peninsula Foundation, the Pro-Am has raised over $250 million for local nonprofits since its start, channeling funds into essential areas like education, health services, youth programs, and environmental initiatives across Monterey, Santa Cruz, and San Benito counties. Just last year, it donated millions to combat food insecurity, support educational access, and bolster community health efforts—real, positive impacts that strengthen our local fabric and help families thrive. It's golf with a heart, turning every swing into a step toward a better community. As proud locals at Carmel Valley Coffee Roasting Company, we're all about that blend of excitement and goodwill, pairing our passion for premium roasts with the tournament's vibrant energy.
So, in true tongue-in-cheek fashion, we've matched some of the tournament's top golfers—think killer swings and enough charisma to make your morning joe jealous—with our signature roasts. We've got beans that'll have you hooked after one sip. Let's dive in, shall we? Fair warning: our humor is as bold as our dark roasts, and we're cranking up the edge because, let's face it, golf and coffee both deserve a little roast.
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Scottie Scheffler - Paired with Foglifter® (Dark Roast)
World No. 1 Scottie Scheffler is basically the golf equivalent of that reliable friend who always shows up on time...except with a swing that's smoother than our Foglifter® on a foggy Carmel morning. Scottie's consistency is legendary, but let's be real, even he needs a kick to cut through the haze. Our Foglifter®? It's the dark roast that punches through the fog like Scottie bulldozes the leaderboard. It's bold, unapologetic, and has zero tolerance for weakness. If Scottie lifts the trophy this yer, we'll lift our mugs in salute, but only after mocking his rivals' swing envy. Pro tip: Pair it with a side of "world domination" for breakfast, because mediocrity isn't invited.
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Rory McIlroy - Paired with Eastwood (Medium Roast)
Ah, Rory McIlroy, the Irish powerhouse with monster drives and that cheeky grin that screams "I'm better than you and I know it." As the defending champ from 2025 (yeah, we saw that -21 score; show-off much?), Rory's game is as intense as a cliffside gale at Pebble. Enter our Eastwood medium roast: named after Kyle Eastwood, Clint's legendary jazz-musician son, it's elegant, balanced, and packs a subtle punch that'll make you feel like you're jamming in your own epic soundtrack. Sarcasm aside (or not), if Rory's ripping 350-yard bombs, this roast is ripping through your taste buds with notes of dark chocolate and ripe berry that'll have you yelling "fore!" for refills. Positive vibes only? Sure, but Rory's royalty, and Eastwood's the blend that keeps peasants like us caffeinated.
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Xander Schauffele - Paired with Cone Peak (Medium Dark Roast)
Xander Schauffele, the Olympic gold medalist with a swing so precise it could thread a needle (or sink a 20-footer while yawning). This guy's low-key dominance is like our Organic Cone Peak medium dark roast: elevated, sophisticated, and subtly powerful, inspired by the peaks of Carmel Valley, because nothing says "I'm superior" like mountain vibes. Xander's got that quiet confidence that sneaks up on you...like how this roast starts smooth and finishes with a bold kick that slaps you awake. If he's navigating Spyglass Hill's tricky greens, imagine sipping Cone Peak while plotting your own weekend warrior round, smugly judging everyone's form. We're sarcastically jealous of his poise, but positively thrilled he's bringing the heat to the Pro-Am. Gold medal coffee for a gold medal golfer. Try not to drop it.
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Collin Morikawa - Paired with Artists, Writers & Poets (Light Roast)
Collin Morikawa, the two-time major winner with a buttery iron game and laser-like approaches that make amateurs weep. This Cal kid's precision is poetic, which is why we're pairing him with our Artists, Writers & Poets light roast. It's an organic blend that's bright, nuanced, and inspires creativity (or at least helps you pretend you're deep while staring at the ocean, scribbling bad haikus). Collin's shots are works of art; this roast is a masterpiece in a mug, with floral notes that'll make you wax lyrical about birdies, or mock your bogeys. Tongue-in-cheek: If Collin misses a fairway, it's on purpose for "artistic expression," unlike your excuses. Overall, positive energy here. Grab a bag and channel your inner muse while watching him contend, but don't blame us if you start quoting Shakespeare mid-swing.
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Jordan Spieth - Paired with Espresso 1940 (Medium Roast)
Jordan Spieth, the three-time major champ with clutch putts and that boyish charm hiding a killer instinct. This Texan's got more heart than a rom-com, bouncing back from any rough like it's no big deal. Our Espresso 1940 medium roast? It's a nod to classic vibes, intense and velvety, perfect for pulling shots under pressure, just like Jordan's miracle recoveries that leave competitors seething. Sarcasm alert: If Jordan talks to his ball, this espresso will have you whispering sweet nothings to your grinder, or maybe cursing your luck. But seriously, it's a positive powerhouse blend that'll fuel your day as Jordan fuels the leaderboard drama. Iconic pairing for an iconic player. Don't choke on it.
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Justin Thomas - Paired with Defogger® (Dark Roast)
Justin Thomas, the fiery competitor with a swing that's equal parts grace and grit, turning heads faster than a Pebble Beach sunset (and probably burning a few egos along the way). This guy's got the swag to back up his majors, like he owns the course. Pair him with Defogger®, our decaf dark roast that's water-processed for zero caffeine but maximum flavor. Kinda like JT clearing the field with his birdie barrages, leaving losers in the dust without needing a buzz to do it. Chewy, sweet notes of malt, citrus, and molasses make it the chill-out call for those late rounds or anytime you want boldness minus the jitters. Funny aside: If JT's trash-talking on the course, this roast is trash-talking your tiredness with a savage edge, proving you don't need caffeine to own the day. Positively electric with a fat dose of zen. Sip it while cheering on JT's quest for glory, and feel the calm burn.
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Max Homa - Paired with Palo Colorado (Medium Dark Roast)
Max Homa, the social media king with tweets funnier than most stand-up routines (golf Twitter's MVP, hands down, roasting pros harder than we roast beans). His self-deprecating humor and solid game make him the everyman's hero—or the guy who makes you laugh at your own failures. Our Palo Colorado medium dark roast? Earthy, robust, and organically awesome, named after the canyon near Big Sur, just like Max's grounded vibe amid the chaos. It's the blend that says, "I'm fancy but fun". Perfect for a guy who roasts himself better than anyone. Sarcastic nod: If Max chunks a chip, blame the wind; this roast never misses, unlike your short game. Positive spin: Max brings the laughs, Palo Colorado brings the layers. Cheers to that, you underachiever!
There you have it, folks—our cheeky, caffeinated take on some of the top stars of the 2026 AT&T Pebble Beach Pro-Am. Whether you're spectating from the ropes or your couch, swing by Carmel Valley Coffee Roasting Company to grab these roasts and brew your own tournament magic. We've got three locations perfectly located around Carmel. So come say "Hi!" and knock back a few cups of caffeinated delight with us.
