Our Story

We love what we do and where we do it!

Carmel Valley Coffee Roasting Co. has been Lifting Fog + Breaking Waves in Carmel, California for over 25 years. Every bag of coffee sold and every cup served embodies our commitment to provide superior handcrafted coffee using the finest organic Arabica beans.

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This year has ushered in a new set of challenges as we all face the same unknowns with the pandemic and the need to pivot to stay afloat. We are so grateful for our long-standing customers and the newcomers willing to support our family-run business, especially now. Thank you.

Something that hasn’t changed: The beauty of Carmel — from its sandy shores, verdant valleys, and majestic ocean cliffs — this beautiful place provides the backdrop for our creativity and artisanship. Inspired daily, we roast in small batches right here in Carmel Valley on a vintage 1940s Farina Italian coffee roaster we lovingly refer to as ‘Vincenzo’ or ‘Big Vinney’. 

Our process is old-school and we rely on sight, sound and smell to roast our beans. And, our philosophy is simple: Never over roast. Instead, we bring the heat to the point of perfection and gently nuance the myriad of flavors inherent in the beans to the forefront, and then let them shine. The other component that differentiates us - freshness. We roast and ship within hours and days, not weeks. The difference between fresh-roasted and less than fresh coffee is staggering. We pride ourselves on keeping it moving out the door right away and into your hands.

Since 2003, before organic was mainstream, we knew we wanted to roast beans that could be traced back to the lot where they were grown. We’re Certified Organic by the CCOF: California Certified Organic Farmers and roast in accordance with the USDA and CCOF regulations. We are a proud member of the Fair Trade organization and we believe that taking care of farmers and buying responsibly matters. We’re guessing these things matter to you too.

Our coffee can be purchased from one of our four local coffeehouses, via our online store, or at select retailers. We also deliver fresh roasted coffee to wholesale accounts such as the Monterey Bay Aquarium and many local or Bay Area restaurants, inns, hotels. coffeehouses, markets, and corporate businesses. Learn more here.

We would love it if you would stay connected with us through Facebook and Instagram. We like to keep our feeds full of beautiful landscapes and positive pictures of our happy customers. We hope we can count you in as one of them.  

From the bottom of our hearts, thank you!

Janet & Dean McAthie